Reliable Automation for Lead Routing, Follow-Up, and Revenue Operations Workflows

Automate Sales Ops workflows for consistent lead routing, timely follow-up, and better pipeline hygiene. Eliminate missed handoffs and scale predictable execution.

Sales execution breaks when routing rules and follow-up live in people's heads

Sales Operations workflows break down because:

lead intake comes from multiple channels with inconsistent data
routing rules drift over time or vary by rep and manager
qualification steps are applied unevenly
handoffs between SDRs and AEs are informal
follow-up SLAs are not enforced
duplicate records accumulate across CRM and spreadsheets
reporting depends on manual cleanup

The result is slower response times, lost leads, unreliable conversion tracking, and leadership visibility gaps.

RoboHen introduces structure, enforceable rules, and reliable execution.

Sales Operations Workflows We Transform

High-impact automation across the revenue lifecycle

Lead Intake

Standardize inbound lead capture across channels:

  • form ingestion
  • email and partner referral parsing
  • enrichment and normalization
  • deduplication and validation

Outcome

Cleaner CRM data and fewer manual corrections.

How Sales Ops Automation Stays Reliable

Predictability comes from structure, oversight, and controlled automation

01

Clear Workflow Logic

We rewrite routing, qualification, and follow-up steps into explicit logic so execution is consistent across reps and regions.

02

Human Oversight

Sales leadership remains in control of routing policy and exceptions, high-value lead handling, handoff rules, and escalation decisions.

03

AI Assistance with Guardrails

AI supports safe tasks like enrichment and summarization while routing policy and ownership decisions remain governed by explicit rules.

04

Enterprise-Grade Execution

Workflows run predictably with auditability and recovery, without brittle scripts or ad hoc automations.

Results for Sales Operations Teams

What revenue leaders can expect

faster lead response times
fewer missed handoffs
more consistent qualification and follow-up
cleaner CRM data and reporting
improved visibility into conversion bottlenecks
cleaner CRM data and pipeline hygiene

Real-World Examples

Typical improvements

Rapid Routing

Lead routing time reduced from hours to minutes.

SLA Enforcement

Follow-up SLAs enforced automatically with manager alerts.

Data Hygiene

Fewer duplicate and stale leads clogging the pipeline.

Smooth Handoffs

Predictable handoffs between SDRs, AEs, and Customer Success.

Ready to Improve Your Sales Ops Workflows?

Review your current lead routing and follow-up processes and identify opportunities to improve speed, consistency, and conversion outcomes.

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